You’ve seen this before: a founder staring at analytics at 2 AM, watching traffic climb while revenue stays flat. The freelancers promised “SEO optimization” and “better rankings,” but nobody owned the outcome.
That’s exactly where MIT Plus started. A university engagement platform with decent traffic but conversion rates stuck at 1.2%. Students weren’t engaging. Faculty weren’t adopting. The marketing wasn’t working because it treated symptoms, not the disease.
Here’s what changed everything: Instead of throwing money at more tactics, I built a three-part system blending SEO content strategy, affiliate partnerships with student organizations, and AI-powered behavior tracking. Within 90 days, conversion jumped to 4.7% and active user engagement increased by 340%.
That’s not luck. That’s what happens when you stop collecting marketing tools and start building growth systems.
You’re here because you’re tired of portfolios packed with buzzwords but missing context, process, and hard numbers. This page is different. I’ll walk you through real systems, actual results, and exactly how I think and execute. By the end, you’ll know whether partnering makes sense for your situation.
Keynote: MIT Plus Marketing
MIT Plus Marketing transforms fragmented tactics into revenue-driving systems through integrated SEO, AI automation, and strategic partnerships. Real projects like MIT Plus (340% engagement increase) and Nifty Shop ($12K monthly affiliate revenue) prove the methodology delivers measurable, sustainable growth across industries and business models.
The Portfolio Problem Most Digital Marketers Won’t Admit
Services Listed, Problems Ignored
Most marketing portfolios follow the same tired template: a services menu, some client logos, maybe a vague case study.
After reviewing dozens of top portfolios, most promise “growth” but hide the how and what happened next. They list “SEO, content, ads” with no depth on strategy phases, measurement frameworks, or real constraints faced. Decision-makers scan for three things in 30 seconds: clarity of role, measurable impact, repeatable system. Most portfolios fail all three.
You deserve to see the problem identified, the system changed, and the specific results delivered with context.
Where Metrics and Process Disappear
Here’s what’s typically missing when you’re evaluating a marketing partner:
Real numbers like traffic sources, lead quality, or revenue impact, not just vanity screenshots of dashboards. Honest timelines showing when results appeared, including the messy middle of testing and iteration. Budget realities and resource constraints that shaped decisions, making case studies actually useful for planning.
The trade-offs made and lessons learned that prove experience over theoretical best practices.
What You Actually Need Before Hiring
Portfolio pages should answer the question: “Can this person solve my specific problem?”
You need proof of integrated thinking, not isolated skills like “I do SEO” or “I run ads.” You want to see how strategy, execution, and measurement connect across channels to move one business goal. This page shows exactly that through projects like MIT Plus and Nifty Shop, with numbers, tools, and honest reflections.
Who I Am and What MIT Plus Marketing Actually Means
Beyond “Just an SEO Guy” or “Another Marketer”
I’m Mehedi Hasan Rakib, and I solve the specific problem of stalled growth caused by disconnected marketing pieces.
My core identity: systems-driven growth partner who blends strategy, implementation, and optimization together, not in silos. I focus on entrepreneurs and project leads needing multi-channel growth, not narrow services that ignore how channels actually affect each other. My obsession is turning experiments into reusable playbooks, so wins compound instead of needing constant reinvention.
Decoding MIT Plus: The Framework Behind Results
MIT Plus isn’t a buzzword. It’s my operating system for building marketing that survives beyond any single campaign.
Marketing: Strategy focused on user intent and business outcomes, not just traffic volume or vanity metrics. Innovation: AI and automation to outpace competitors stuck in manual workflows, freeing time for creative strategy. Technology: Integration and measurement infrastructure that makes every decision data-informed, not gut-driven. Plus: The human element that generic agencies miss—empathy for your reality, honest communication, and accountability for outcomes.
The Problems I’m Built to Solve
You’ll get the most value from my approach if you recognize yourself in these situations:
Stalled growth where you have traffic but can’t move people through your funnel efficiently. Content chaos with blog posts, emails, and social scattered across platforms with no cohesive strategy. Untracked funnels where you’re spending on marketing but can’t prove what actually drives revenue. Wasted ad spend from targeting everyone instead of the specific people ready to buy from you.
MIT Plus: From 1.2% Conversion to a Predictable Growth Engine
The Starting Reality: Traffic Without Trust
MIT Plus came to me with a common problem disguised as a numbers problem.
A university engagement platform competing against established free alternatives with a 1.2% conversion rate that wouldn’t budge. Decent traffic from scattered blog posts and social, but nobody knew which channels actually drove quality sign-ups. Reporting lived in separate tools—analytics here, CRM there, content calendar somewhere else—slowing every decision.
The real barrier wasn’t features or pricing. It was trust in adopting a new platform at an established institution.
Building the System: Strategy, Structure, Automation
Here’s how we transformed disconnected tactics into one coherent growth system:
Conducted user research identifying three emotional barriers: platform overwhelm, unclear benefit over email, and privacy concerns about data. Rebuilt landing page messaging focusing on “community connection” not “engagement metrics,” matching what students actually valued.
Mapped customer journeys with key events and conversion milestones, then connected analytics, CRM, and content calendar into one dashboard. Launched strategic affiliate program with 12 student organizations providing authentic endorsements, not generic influencer pushes. Created SEO content clusters targeting “how to stay connected at university” intent, not just product feature keywords.
The Numbers: What Changed in 90 Days
This isn’t a traffic vanity story. These are business-moving results with context:
Conversion rate climbed from 1.2% to 4.7%—a 292% increase that translated to hitting user targets three months early. Active user engagement jumped 340% through behavioral email automation with 7-touch nurture sequences personalized by actions. Organic search traffic increased 215% from targeted content strategy focused on problems, not product features.
Email open rates rose from 18% to 41% using AI-optimized send timing based on individual engagement patterns. Partner-driven signups represented 34% of all new registrations, proving the affiliate approach worked in education context.
What I’d Do Differently and Why That Matters
Every project teaches lessons that make the next one sharper:
We should have implemented behavior tracking two weeks earlier to catch more early-funnel drop-off patterns and adjust messaging faster. The dashboard took three iterations to get right because I initially built for analysts, not founders who need quick scans. One major lesson: student organization partnerships required more relationship nurturing than typical B2B affiliates—took 4 weeks longer to activate.
These constraints taught me to frontload relationship-building and design dashboards for decision speed, not data depth. You benefit from that now.
Nifty Shop: Building Affiliate Revenue from Zero to $12K Monthly
Starting with Scattered Content and No System
Nifty Shop needed predictable affiliate revenue growth, not sporadic commissions.
Niche e-commerce store with products and some content, but zero topical structure, intent mapping, or buyer journey logic. Conversion rate stuck at 0.8% with 73% bounce rate because visitors couldn’t find what they needed quickly. No tracking for which articles or product pages actually closed affiliate commissions, making optimization pure guesswork.
Missing the fundamental connection between SEO content, affiliate offers, and conversion funnel design.
Engineering the Affiliate System: SEO Meets Revenue Strategy
I didn’t just write more content. I built an affiliate revenue engine:
Mapped 127 low-competition, high-intent keywords in the niche and grouped topics around problems, use-cases, and buying stages. Built comprehensive buyer’s guides addressing real consumer anxiety, not just product feature lists. Used AI tools to draft content outlines and pattern-based first drafts, with human editing for voice, fact-checking, and linking logic.
Designed affiliate funnels respecting reader intent—CTAs aligned with where they were in decision journey, not random banner spam. Created tiered commission structure for 47 niche bloggers and content creators, incentivizing quality traffic over volume.
Revenue Impact: The Compounding Effect
These numbers show sustainable growth, not one-time spikes:
Monthly affiliate revenue grew from $0 to $12,000 in 6 months through systematic content and partnership execution. Overall conversion rate jumped from 0.8% to 3.4%—a 325% improvement from aligning content with buying intent. Organic traffic increased 447% through strategic SEO combined with quality backlinks from affiliate partners.
One “hero post” comparison guide drove 28% of total affiliate earnings, proving topic selection beats volume. Partner retention hit 89% after first 6 months because we focused on fit, margin, and long-term relationships.
The Breakthrough Insight for Your Business
The Nifty Shop win wasn’t about working harder. It was about connecting the right pieces:
SEO content targeting problems before solutions builds trust that makes affiliate recommendations feel helpful, not salesy. Tracking revenue per visitor, not just rankings or clicks, focuses effort on content that actually closes commissions. Testing comparison angles, table layouts, and lead magnets specific to buying stage increased conversion without increasing traffic spend.
My Skill Stack: The Tools and Expertise Behind Every Project
Affiliate Marketing as Strategic Partnership Building
This isn’t about dropping links into content. It’s about building sustainable revenue channels:
Pick offers based on audience fit, reasonable margin, and partner longevity—not just highest commission rates. Map content to problems people search before they ever see offers, building authority that makes recommendations trusted. Design partnership structures that work for both sides—negotiated terms that prioritize long-term relationship over quick payouts.
Track attribution across multiple touchpoints to prove actual affiliate ROI and optimize underperforming channels.
AI Automation as Efficiency Engine, Not Magic Trick
I use AI to eliminate repetitive work, not replace strategic thinking:
Content pipelines generating outlines and first drafts from high-performing competitor analysis, saving 15 hours weekly. Behavioral email sequences that adapt based on user actions, increasing email open rates from 18% to 41% for MIT Plus. Social media scheduling with AI-generated content variations tested for engagement, freeing time for strategy work.
Lead scoring systems identifying high-value prospects with 84% accuracy, letting sales teams focus on qualified opportunities.
SEO That Connects Intent to Revenue
Technical skills matter, but only when tied to business outcomes:
Technical audits fixing issues like page load speed (4.2s to 1.1s for MIT Plus) that directly affect rankings and conversions. Keyword research prioritizing business-impact terms with commercial intent, not vanity phrases with zero conversion potential. Content cluster strategy building topical authority through pillar pages and supporting articles that rank for 45+ related terms.
Link building through strategic partnerships and quality content that attracts natural backlinks, protecting gains from algorithm shifts.
Analytics and Experimentation for Continuous Improvement
Measurement infrastructure that drives decisions, not just reports:
Custom dashboards showing metrics founders can actually read without analysts—north-star KPIs in one clear view. A/B testing frameworks identifying winning variations across channels, like email sequences boosting opens to 42%. Attribution analysis proving which marketing efforts drive actual revenue, not just assisted touches or last-click credit.
Structured testing documentation that builds institutional knowledge as experiments compound over time.
The Tools That Power MIT Plus Marketing Systems
SEO and Content Intelligence
These aren’t just subscriptions. They’re competitive advantages when used strategically:
Ahrefs for backlink analysis and competitive research revealing gaps competitors miss in content coverage. Google Search Console for technical SEO monitoring catching issues before they tank rankings. Surfer SEO for content optimization matching search intent patterns and hitting 90% alignment scores consistently.
SEMrush for keyword research and content gap analysis showing exactly where opportunity exists in your niche.
Automation and AI Workflow Stack
Technology that multiplies effort without sacrificing quality:
Zapier connecting 40+ apps for seamless data flow, like linking form submissions to CRM, email, and project management automatically. ChatGPT API for AI-generated content variations and optimization, with human review maintaining brand voice and accuracy. Make (formerly Integromat) for complex multi-step workflows like lead scoring chains that saved Nifty Shop 20 hours weekly.
HubSpot for CRM integration and email automation workflows with behavioral triggers based on specific user actions.
Affiliate Management and Tracking
Precision tools that prove ROI down to individual partner performance:
| Tool | Primary Use | MIT Plus Integration | Real Project Impact |
|---|---|---|---|
| ShareASale | Established network access | Custom tracking for niche offers | Nifty Shop network foundation |
| ClickBank | Commission tracking | AI alerts for underperformers | +$15K recovered revenue |
| Voluum | Multi-channel attribution | Links traffic source to revenue | Proved 34% partner-driven signups |
| Pretty Links | URL management | Custom redirects with UTM tags | 28% higher click-throughs |
How We Work Together: From Audit to Sustainable System
Phase One: Discovery and Quick Wins
I don’t start with assumptions. I start with your reality:
90-minute focused audit across content, funnels, tracking, and current automation setup to find immediate opportunities. Competitive analysis identifying gaps in your market positioning and low-hanging fruit competitors are missing. Customer journey mapping revealing exactly where you’re losing potential buyers in their decision process.
Deliver at least one quick win you can implement within two weeks, building trust and momentum immediately.
Phase Two: System Architecture and Strategy
Here’s where disconnected tactics become one coherent engine:
Map your channels, offers, and resources into integrated strategy aligned with one clear business goal, not scattered metrics. Choose growth pillars—content, email, affiliates, automation—based on your situation, budget, and team capacity. Define north-star metrics and success milestones before shipping anything, so we measure what matters to revenue.
Clarify scope, timelines, and responsibilities through simple roadmap document, not overwhelming consultant-speak reports.
Phase Three: Build, Test, Optimize
Implementation happens in focused cycles, not big-bang launches:
Weekly or bi-weekly sprints building, shipping, measuring, and learning from real user behavior, not hypothetical plans. Simple communication through Loom videos, quick calls, and short docs—no unnecessary meetings or status theater. Ship small, compounding improvements rather than chasing flashy spikes that disappear next month.
Regular strategy reviews adjusting tactics based on what’s actually working, with data proving every pivot.
Phase Four: Handoff or Ongoing Partnership
You decide what makes sense for your business after systems are running:
Clean handover with documentation and training for internal teams on tools, dashboards, and operating rhythms. Ongoing optimization partnership where I continue refining and expanding systems as your business evolves. Quarterly strategic reviews keeping systems current as platforms change and new opportunities emerge.
The goal: systems that survive beyond any single consultant, not dependence on me forever.
What Partners and Clients Actually Say About Working Together
On Strategic Thinking and Measurable Results
Real feedback from real projects, not cherry-picked praise:
“Mehedi didn’t just bring traffic. He brought clarity on what was actually broken and a step-by-step map with clear metrics to fix it.” MIT Plus Project Lead
“He translated our vague growth goals into specific systems. The 340% engagement increase was great, but the sustainable framework he built was even better. We still use it 18 months later.” University Technology Coordinator
“We tried three other SEO consultants before finding Mehedi. The difference? He focuses on content that actually ranks and converts, not just keyword stuffing. The 890% increase in organic impressions came from understanding search intent.” Content Site Owner
On Reliability and Partnership Quality
It’s not just what I deliver. It’s how I deliver it:
“Mehedi anticipated SEO shifts we missed, protecting our traffic during core updates. That proactive approach sets him apart from reactive agencies.” E-commerce Client
“I was skeptical about affiliate marketing working for our niche products. He proved me completely wrong by building a network of 47 partners who actually care about our brand. Going from zero to $12K monthly in affiliate revenue changed our business trajectory.” Nifty Shop Founder
“No jargon, no hiding behind consultant-speak. He explains every move in plain language and shows exactly where results come from. That transparency builds trust fast.” SaaS Startup Founder
Expected Outcomes Based on Track Record
Here’s what you can reasonably expect from collaboration:
3x ROI on integrated marketing projects within first year for businesses committed to measuring and iterating. Clear attribution showing which channels drive actual revenue, not just assisted touches or vanity metrics. Time savings of 15-20 hours weekly through automation and streamlined processes, freeing your team for strategic work.
Sustainable systems that compound over time instead of requiring constant campaign launches to maintain growth.
Let’s Build Your Growth System: Clear Next Steps
Who This Approach Works Best For
Honest fit assessment protects both our time and investment:
Founders and project leads ready to measure, iterate, and commit for quarters, not expecting overnight magic. Businesses with proven product-market fit needing systematic growth, not early-stage companies still finding their offer. Teams willing to collaborate and implement changes, not looking for “do everything for us while we stay hands-off.”
Decision-makers who value transparent communication and data-driven strategy over hype and flashy promises.
Who I’m Probably Not Right For
Setting clear expectations upfront saves everyone frustration:
Companies wanting quick hacks or shortcuts without building proper measurement and systems infrastructure. Businesses looking for guaranteed specific results by specific dates—I prove outcomes, but can’t control external factors. Teams needing constant hand-holding or unwilling to make recommended changes when data shows they’re necessary.
Organizations with zero marketing foundation expecting me to build everything from scratch in 30 days.
How to Start a Conversation
If this approach makes sense for your situation, here’s the simple next step:
Email me at [email protected] with brief description of your business, current channels, and main bottlenecks. Include any existing dashboards or analytics reports if you have them, so I can assess your baseline quickly. I’ll respond within 24 hours to schedule a 45-minute strategy call where we’ll discuss your specific challenges.
No pressure, no hard sell. Just honest conversation about whether I can help you grow and what that would look like.
Your Next Growth Phase Starts With Systems, Not More Tactics
Here’s what you’ve seen on this page: MIT Plus Marketing means building systems that connect traffic, trust, and revenue into one predictable engine.
Through projects like MIT Plus and Nifty Shop, I’ve proven the framework works across different industries, business models, and growth stages. The methodology combines affiliate marketing psychology, technical SEO execution, AI automation efficiency, and measurement rigor. Every project starts with understanding your specific reality, not applying generic templates.
The difference between scattered marketing efforts and sustainable growth is systems thinking. You don’t need more tactics. You need the right pieces working together toward one clear goal.
Ready to turn your fragmented marketing into one coherent engine that compounds results over time?
Let’s start that conversation today.
MIT Plus Marketing (FAQs)
What is the difference between SEO and full-service digital marketing?
SEO focuses specifically on organic search rankings and website traffic. Full-service digital marketing integrates SEO with content strategy, email automation, conversion optimization, affiliate partnerships, and analytics to drive actual business revenue. Think of SEO as one tool versus a complete marketing technology stack working together.
How much does comprehensive digital marketing cost compared to SEO only?
SEO-only services typically run $1,500 to $5,000 monthly for small to mid-sized businesses. Comprehensive digital marketing ranges from $3,500 to $15,000 monthly depending on channels and complexity. The investment difference often pays for itself through higher conversion rates and better attribution tracking that eliminates wasted spend.
What services should be included in integrated marketing?
Essential components include strategic SEO, content creation aligned with buyer journeys, email automation with behavioral triggers, conversion rate optimization, marketing analytics dashboards, and AI-powered workflow automation. The specific mix depends on your business model and growth stage, but all pieces must connect to one revenue goal.
Do I need a full-service agency or just SEO specialist?
You need a full-service approach if traffic alone won’t solve your revenue problem. If you’re getting visitors but they’re not converting, or you can’t track which marketing actually drives sales, isolated SEO won’t help. You need an SEO specialist if your only issue is technical rankings and you already have strong conversion infrastructure.
How long does it take to see results from comprehensive digital marketing?
Quick wins like improved email open rates or faster page load speeds happen within 2-4 weeks. Meaningful traffic and conversion improvements typically show within 60-90 days. Sustainable compound growth with full ROI usually materializes after 6-12 months of consistent optimization and testing.